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It all starts with skills: brand guidelines and social assets

These guidelines will help you understand how the ā€˜It all starts with skills’ campaign creative works and how to use it alongside the ā€˜Skills for Life’ brand.

Applies to England

Documents

Details

These guidelines will help you understand how the ā€˜It all starts with skills’ campaign creative works and how to use it alongside the ā€˜Skills for Life’ brand.

To request access to the ā€˜Skills for Life’ font referenced in the ā€˜It all starts with skills’ brand guidelines, email Adult.SKILLS@education.gov.uk.

You can access the funded by UK government logos through the .

You can find out more by reading the .

Updates to this page

Published 14 December 2023
Last updated 19 June 2025 show all updates
  1. Updated 'It all starts with skills campaign: branding guidelines and style guide' and 'Skills for Life: brand guidelines and style guide'. Removed the 'funded by government: logos' zip file and linked to 'UK government brand resource centre' instead.

  2. Added 'Funded by UK government: logos'.

  3. Added the 'Use of the funded by UK government logo' section. Added 'Skills for Life: social assets' folder. Removed the 'Funded by Government Logos' folder.

  4. Updated 'Skills for Life: brand guidelines and style guide' for January 2024 and replaced 'Funded by Department for Education: logos' with 'Funding by HM Government logos'.

  5. Added 'It all starts with skills: campaign guidelines' and 'Funded by Department for Education: logos'.

  6. First published.

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