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Smart meters are being rolled out to 3 million meters across almost 2 million non-domestic sites in Great Britain, delivering benefits to consumers, energy suppliers and the wider energy system.

The non-domestic rollout covers a wide range of organisation types and sectors, with different attitudes and priorities. This research was commissioned to:

• better understand the attitudes towards smart meters across this diverse group
• test potential ideas to support uptake of smart meters with non-domestic consumers

The Phase 1 report outlines a consumer segmentation which aggregates non-domestic customers that have not yet upgraded to smart meters into groups based upon their attitudes towards smart metering, business and energy.

The segmentation was developed from a quantitative survey of 705 non-domestic, non-smart meter owners carried out by Quadrangle from July to August 2021.

Five distinct 鈥榮egments鈥� of non-domestic consumers were identified based on aspects of their:

• business decision making
• general priorities and outlook
• energy engagement and use
• energy efficiency
• sustainability
• openness to smart meters

The Phase 2 report summarises non-domestic consumers鈥� responses to a number of potential ideas and rationales to support and encourage non-domestic consumer demand for smart meters.

This project was led by the Smart Metering Implementation Programme. For further information, please contact smartmetering@energysecurity.gov.uk.