Social Norms and Communication Influence

Abstract

Social norms can be understood as either 鈥渨hat most people think and do鈥 or, alternatively, 鈥渨hat individuals believe most people think and do.鈥 This Brief is concerned with norms, and how communications can influence and change social norms.

Citation

Technical Brief on Communication and Governance, 5 pp.

Updates to this page

Published 1 January 2009